During the May Day holiday, "Xinhangxian", a cultural & creative promotion platform of Hangzhou, shows the cultural & creative products with six themes at MIDA in Florence, receiving about 300 international order inquiries. Its debut at Hong Kong Gifts Show gains over 100 intention orders, and the merchants from Dubai sign the contracts for bulk purchase of mortise and tenon products on the site.

The platform depends on lightweight design to integrate traditional and modernstyles and expands global market through international exhibitions. Next, Hangzhou's cultural & creative products will also make their appearanceat top international exhibitionsin Tokyo, Paris and London.