On March 25, the FIFA World Cup Qualifiers will be held at Hangzhou Olympic Sports Center Stadium, and Chinese Football Team will compete with Australian Team. The event is estimated to attract 67,000 fans (including fans from other places other than Hangzhou occupying 60 percent) to watch the game on the site, and is expected to set a new attendance record of domestic football event.

The event fuels Hangzhou cultural tourism. According to the relevant data, the flight ticket bookings of Hangzhou before and after the event achieve a ring growth of 120 percent; the hotel bookings around the venue nearly double compared to last week; the hotel bookings in the business district realize a two-fold increase compared to last week.

Hangzhou takes multiple measures to convert fans into tourists. For one thing, Hangzhou implements exclusive discounts on hotel reservations and scenic area tickets, and recommends featured tourist routes, to stimulate the consumption potential of fans. For another, Hangzhou strengthens its service support for events (such as increasing metro frequency) to enhance the watching experience of fans.