Hangzhou makes efforts to earn consumption boom with flower appreciation fever

hangzhou.com.cn
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As the seasons change, Hangzhou launches the appreciation activities of flowers, such as peach blossom, tulip, sweet-scented osmanthus, and plum blossom, to closely combine flower appreciation, with cultural tourism, and to boost a unique economy associated with flower appreciation.

For example, the plum blossom appreciation activity of Chaoshan Scenic Area drives tourism economy, such as Han Chinese clothing experience, cultural & creative fair, and pleasure boat experience. Peach Blossom Festival in Taohua Lake Park becomes a popular destination for Hangzhou wedding companies due to its wonderful scenery, exploring the business model of "wedding + culture & tourism".

With the booming "flower appreciation +" business model, Hangzhou's "flower appreciation economy" displays broad development prospects.