Hangzhou's online literature, online series, and online game become a new strength of Chinese culture in global market.

The online literature You AreMy Sunshinegoes viral in Southeast Asia; the online gameBlack Myth: Wukongwins an international award, receiving extensive praise; the online seriesTangqi with Water Charmis popular on YouTube. These works promote Chinese culture through digital means to show the image of China.

The experts hold that, the creation of unique IP and the combination of culture and tourism make Chinese literature and art become popular, which is the key for global popularity of these three Hangzhou's culture types.